4.1 Pet Awareness Campaign

Strengths:

• Awareness Campaign make people realize that animals are sentient and can suffer, to respect their welfare needs and to end animal cruelty - for good.

• A pet food company is supporting the awareness campaign so peoples can rely on a campaign that’s being support by a company that is well established.

Weaknesses:

• This is a nonprofit campaign so it faces lack of fund.
• Suffer from lack of shared, well researched, reliable data and information.
• Lack of volunteer.

Opportunities:

• Big companies in Malaysia sponsor the advertising and programs for pet awareness campaign so the new establish pet awareness campaign can use the advantage of well established company name so the peoples will trust this campaign more.

• ASTRO channels which are related to nature or animals such as animal planet, Discovery channel air programs associated with this campaign, so people will have an overview on what this awareness campaign do and get familiar on how they can contribute and help.

Threats:

• Economic Downturn made people to contribute less on charity programs and give less attention to this kind of campaigns.

• Spreading a disease initiated from animals.