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Wednesday, November 25, 2009

6.1 Packaging

1.Friskies Dry (Available in 80g, 500g, 1.5kg, 3.5kg, and 7kg)

• FRISKIES Kitten with Milk Essentials™ (80g, 500g, 1.5kg)
• FRISKIES Gourmet with Milk Essentials™ (500g, 1.5kg, 3.5kg)
• FRISKIES Tuna & Sardine with Milk Essentials™ (500g, 1.5kg, 3.5kg)
• FRISKIES Ocean fish with Marine Balance™ (80, 500g, 1.5kg, 3.5kg, 7kg)
• FRISKIES Beef Chicken & Vegs (500g, 1.5kg, 3.5kg)


2. Friskies Wet (Available in 85g & 400g)

• FRISKIES Kitten – Mackerel & Chicken (85g)
• FRISKIES Tuna & Mackerel (85g)
• FRISKIES Mackerel & Sardines (85g)
• FRISKIES Tuna & Liver (85g)
• FRISKIES Oceanfish (85g , 400g)
• FRISKIES Mackerel (400g)
• FRISKIES Seafood Platter (400g)
• FRISKIES Pure Tuna (400g)
• FRISKIES Tuna In Aspic (400g)
• FRISKIES Sar, Shrimp & Squid (400g)


FRISKIES Dry has leveraged the growth in the kitten market by introducing a 900 gram pack in addition to the 450g pack for greater convenience to kitten owners. FRISKIES Dry Senior variant is rich in chicken and has been reformulated to include Milk Essentials™, providing all the goodness of milk for ageing cats.

FRISKIES Dry Hairball variant, now with Garden Greens™, offers a unique formula to aid in the expulsion of hairballs from the cat’s gut. The FRISKIES Dry Hairball formula is rich in chicken and has been repackaged in a 900g pack to absorb the higher formulation cost so that the price per pack is not increased.

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