PURINA PetCare, one of the worlds leading pet care companies, produces some of the best known and best loved pet food brands. Pet owners treat their pets as part of the family, and as such, consumers are prepared to pay a higher price for premium food that provides both great taste and great nutrition to ensure their pets are satisfied. Accordingly FRISKIES is always looking at ways to invigorate the cat food category by introducing revamped packaging, new variants and convenient new pack sizes, offering consumers more for their cats’ mealtimes.
This follows world trends and meets the Changing cat owners’ expectations, offering a more relevant brand offering to differentiate the brand in an increasingly cluttered competitive environment.
PURINA PetCare is confident that by premiumising their brands and constantly innovating their product offerings, it adds value to the consumer and retailer alike.
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