Based on the study done on the current position of SPCA, we can say that SPCA and also other welfare campaigns are not familiar by the public.
Most of them don’t know about the functions of such campaigns.
The welfare campaign that set up to address the issues behind SPCA is more than necessary in this situation. The issues identified that there is low awareness of target market about the campaign, and lack of promotion and advertising. Based on the researches done on marketing strategies on Friskies cat food we can decide to use the strength position of Friskies In the pet welfare campaign and use it also as a marketing strategy for Friskies also, because people’s perception toward a product that is supporting or have a welfare campaign is different and can lead to have more sales, and guaranty the position of the Friskies cat food in the market also.
Most of them don’t know about the functions of such campaigns.
The welfare campaign that set up to address the issues behind SPCA is more than necessary in this situation. The issues identified that there is low awareness of target market about the campaign, and lack of promotion and advertising. Based on the researches done on marketing strategies on Friskies cat food we can decide to use the strength position of Friskies In the pet welfare campaign and use it also as a marketing strategy for Friskies also, because people’s perception toward a product that is supporting or have a welfare campaign is different and can lead to have more sales, and guaranty the position of the Friskies cat food in the market also.
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