• Using Direct Mail: Peoples tend to believe that TV advertisement is best for everything but it’s not true. as I researched the good medium for sending information to people in this matter is direct mail. For each section of this campaign we have very targeted audience, we can reach them much better by flyers that directly land into their mail box. Flyer will mainly use for neuter program since the target audience is lower income people having a pet.
• Using website: website will use to target people with slightly higher income, it can address the issues and also use for adoption, people can have the information on pets and contact details and process of having one.
• Radio Advertisement: Radio is also good for adoption events – particularly,
Again, radio stations that appeal to our target group of higher-income women aged 35 to 50.
Again, radio stations that appeal to our target group of higher-income women aged 35 to 50.
• Exhibition and adoption booths in front of pet shops, giving people a choice to think twice before their buying their pets from a pet shop. And not just for adoption purpose it can grab the attention of peoples who love pets so we can collect donations from them.
• TV commercials also can use for the awareness purpose.
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