6.0 The Company

A Brief History:

The history of Ralston Purina Company is filled with twists and turns, and an occasional fork in the road. Our past is paved with vivid, often disparate images – from Brain Bread to dog litter, from Maud the Mule to the Energizer Bunny, from Purina® Layena to Purina® Dog Chow® brand. The one thread throughout this curious evolution is the ability to adapt. The Darwinian Concept of biological survival applied to business is not new. Given World Wars, the Great Depression, intense competition, and enormous shifts in business and technology, business survival over time is no mean task.

Tagline:

Your Pet , Our Passion


About Purina:

Purina Petcare Company is a leader in the pet products industry, dedicated to improving the lives of cats and dogs through quality nutrition and care. Core philosophies include promoting responsible pet care, humane education, community involvement, and the positive bond between people and their pets.

Purina Petcare Company was formed when Friskies PetCare Company and Ralston Purina merged in December 2001. The new organisation combines their rich histories, diverse resources and complementary strengths, offering pets and their owners a wide variety of innovative, high-quality and nutritious products.

All of the PURINA® pet food range is developed by the Purina Pet Institute, based in St. Louis, Missouri, USA. Dedicated to understanding every aspect of the pet's overall good health, the company’s research and development is staffed by nutritionists, food scientists, veterinarians, flavor scientists, biologists, immunology specialists and animal behaviorists. The Institute is also working to set the pet health agenda for the next century by monitoring the most important health issues that are facing pets today.

Purina Company Products:

All of the PURINA® pet food range is developed by the Purina Pet Institute, based in St. Louis, Missouri, USA. Dedicated to understanding every aspect of the pet's overall Good health, the company’s research and development is staffed by nutritionists, food scientists, veterinarians, flavor scientists, biologists, immunology specialists and animal behaviorists. The Institute is also working to set the pet health agenda for the next century by monitoring the most important health issues that are facing pets today.

Dogs Food Category: Pro Plan, ALPO, Purina One
Cats Food Category: Fancy Feast, Friskies, Tidy Cats


About Friskies:

Friskies in collaboration with SPCA Selangor are producing the first reality show on adopted pets in Malaysia! Besides raising awareness on the plight of homeless animals, Friskies has also pledged a percentage of proceeds from the sales of their limited-edition Charity Packs and SMS votes to SPCA organization! The series starts to air on March 21st, 2009 on TV3.

Tagline:

Feed the Senses


Price:

Slightly Higher Price in compare with Whiskas or other brand of cat food such as Iams.

Quality:

In each Friskies dry varieties, cats will find different flavors ,Friskies provide the essential nutrition for a complete meal.