6.7 Target Audience

Demographic:

• Age: 25 to 60
• Gender: Mostly female/male
• Income: above 1000
• Race: Predominantly Malay, Chinese
• Geographical location: Peninsular Malaysia


Psychographic:

• Perception: Target audience for Friskies cat food is people having cat and care about their neutrinos and meal program. They are looking for non commercial product which the ingredient its sooths their cat health situation, and taste.

• Lifestyle: The willing to pay slightly higher for what they believe got better quality than normal stuff. They are looking for well known products.

• Motivation and needs: variations in choices will grab their attention with same brand they can benefit from different tastes. What they can find in websites and promotions will grab their trust also, that what they are spending on worth it.